SELLING STRATEGIES IN BUSINESS AND IN LIFE BASED ON HUMAN BEHAVIOR
Simple selling strategies that can be implemented in an optical setting. 



Mark Dolabany

Founder and CEO - DolabanyEyewear
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Presenter:
Mark Dolabany 
Topic:
Simple selling strategies that can be implemented in an optical setting.
Objective:
With today’s challenging market and the effect that online retailers have had on the industry, 

It is more important than ever to understand consumer behavior. Many consumers are consistently making price comparisons and searching for the lowest price. 

Consequently, one must learn how to retain a customer by competing with quality and service and not necessarily with lower prices. 

Understanding the common behaviors of clients will facilitate the selling process and increase sales overall. 
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Many consumers are consistently making price comparisons and searching for the lowest price. 

Consequently, one must learn how to retain a customer by competing with quality and service and not necessarily with lower prices. 

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