DISRUPTION OF ONLINE SALES TO THE OPTICAL INDUSTRY
A fresh outlook on the effect that optical online retailers have had on the brick-and-mortar business and approaches to offsetting the loss of eyewear sales.



Mark Dolabany

Founder and CEO - DolabanyEyewear
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Presenter:
Mark Dolabany 
Topic:
A fresh outlook on the effect that optical online retailers have had on the brick-and-mortar business and approaches to offsetting the loss of eyewear sales.
Objective:
For the past ten years, and even more so recently, internet retailers have disrupted many industries, particularly that of the Optical Industry. 

This lecture outlines several practices that “disruptive” corporations have initiated to change the way business is normally conducted in their respective industries. 

Consequently, the course highlights strategies that eye care businesses can implement immediately to offset the loss of eyewear sales to internet retailers, such as that of Ninety-Nine Dollar Eyeglasses.
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The presentation highlights strategies that eye care businesses can implement immediately to offset the loss of eyewear sales to internet retailers, such as that of Ninety-Nine Dollar Eyeglasses.

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