COST EFFECTIVE ONLINE MARKETING STRATEGIES FOR THE EYE CARE BUSINESS
An introduction to the importance of creating a website and promoting your business using social media and other aspects of the Internet.



Mark Dolabany

Founder and CEO - DolabanyEyewear
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Presenter:
Mark Dolabany 
Topic:
An introduction to the importance of creating a website and promoting your business using social media and other aspects of the Internet.
Objective:
In a market that has become extremely competitive, the independent eye care business owner must now look for new avenues to generate more foot traffic to their brick & mortar location. 
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This lecture illustrates several marketing practices, concentrating on online techniques that have been proven to produce real results for the small business at little cost to the business owner.

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